The SoapBoxers

First of all, this isn’t the main article for today – scroll down for the baseball article.

You may notice a few changes to the layout.

Top

• Front Page – This was called “Home” in the past.  It takes you to the main page, which shows the most current articles.
• Archives – I have added an Archives page that shows all of the articles in the complete history of The Soap Boxers
• Cream of the Crop – This is the same as “The Best of The Soap Boxers”, just under a different name.
• Write for Us – We’re always looking for quality content.

Left side

• I removed the links to the main page and “Best of The Soap Boxers”, since those links are at the top.
• RSS & Twitter – I have changed the icons (for the better, I hope).  For those who aren’t sure what RSS is, click on it to find out more.  We post a link to Twitter whenever a new article is posted on the site.  We don’t do anything else on Twitter at this point.
• Archives – This was previously on the right side.  It shows the headline of each past article, grouped by month.
• Categories – This was also previously on the right.  It groups articles by category.

Right side

• Recent articles – This was  previously on the left.  It shows the seven most recent articles.
• Links to blogs – The was previously on the left.  Click on the links to see some of my favorite blogs.

I tried not to make any massive changes.  I hope you link the new design.  For those of you using IE 6, you’ll finally see the 3 columns properly.  What you had seen previously was a problem that was specific to IE6.

Another month in the books – where do we stand?

Number of readers

Slow and steady wins the race, right?  We haven’t seen a monstrous explosion in traffic, but we are seeing slow growth in number of regular visitors.  If you have a friend who would like the site, have them swing by for a visit.  I’ll try to set a pitcher of lemonade and some chocolate chip cookies on the back porch.

Content

For the first time the blog featured at least one post on every single day of the month!  I missed a couple of days in April, but with the full team in place for May, we had 100% coverage.

We were able to stick much closer to the schedule than we had in past month.  Our goal is to stick as close to the schedule as possible, so that our loyal readers will know what to expect each day of the week.   Obviously, life will throw a monkey wrench into the plans from time to time.

We’ve rebranded The Soap Boxers as a “web magazine” as opposed to a “blog”.  What’s the difference?  Many blogs tend to be focused on a specific niche.  Clearly, this does not deascribe us, as our content covers a broad range of topics.  Nothing has actually changed in regards to the type of content we are delivering; we’re simply choosing to use a different term to describe ourselves.  Is it much ado about nothing?  Almost certainly.

We have been talking with a number of potential guest writers, from a variety of backgrounds.  Hopefully at least 1 or 2 of these folks will produce articles that will be ready in June.  I think they all have interesting stories to tell.

Site design

You may have noticed  a few minor changes to the sites as we try to improve the experience for our readers.  First, you might notice the “Browse The Archives” link at the top.  This links to a page that will show every article in the history of The Soap Boxers.

The “share” bar at the bottom of each article (right above the box that contains “categories” and “tags”) allows you to share articles with friends via email or by using a variety of social networking sites.  Previously, we were using a different method for this functionality, but we like the bar much better.  If you like one of the articles, share it with others!  If I’m ignoring a particular social networking site, let me know – I might be able to add it.

We live in an electronic world, and hopefully many of you refrain from printing most of the time.  However, when you do print articles, they will look much nicer than they have in the past.  Blogs typically look pretty lousy when printed, because of some of the gobbledygook that prints along with the main text.  I’ve worked to de-goobledygook things so that only the good stuff prints.

What’s next?

We’re excited about a giveaway what we’ll be doing at some point in the neat future – hopefully July.  We’re still keeping things under wraps, but if you like The Soap Boxers, you should enjoy the freebie.

We’re also actively soliciting ideas for Fiction Friday stories.  Leave a suggestion in the comments section (or drop me an email).  Bear in mind that I try to keep the stories around 800ish words, so a couple of sentences would be a sufficiently long suggestion.

Per some good advice from Darren at Problogger, I am forming a focus group.  The focus group would essentially serve as a sounding board for ideas related to direction and content, as well as providing input on what they would like to see.  Here are a couple samples of the types of questions the focus group might see:

• Do children’s story such as “Bob The Turtle” provide entertainment value for the audience, or should they be excluded in the future?
• Would you like to see more or less political news?
• Are we providing enough content on international issues?  If not, what issues deserve more attention?

If you are one of the daily readers, consider joining the focus group.  You can respond or ignore question as you wish, so it should not take a large amount of your time.  I would like to get at least one person from outside the US to ensure that we are serving the international audience.  Perhaps my loyal reader in Belgium would be a good fit for this?  I’m looking for about a half dozen members at this point.

If you are interested in becoming a focus group member, send me an email at kosmo@ObservingCasually.com

In your email, tell me some basics about you – where you live and some basic demographic information (age, gender, occupation, interests).  You can be vague on the age, if you wish – I’m just want to make sure we have a reasonably diverse group (instead of having six 25 year old computer programmers from Salem, Oregon).

Even if you don’t want to be in the focus group, feel free to make comments on specific articles, either via the “comments” function, or by sending me an email.

thanks,

Kosmo

Traffic

Another month is in the books.  We surpassed 100 all-time posts, and there were 35 articles during the month of April.  We’re not getting a ton of traffic, but we do have a handful of regular visitors and a few others who drop by after seeing my comments in other folks’ blogs (notably LazyManAndMoney, ManVsDebt, FinancialNut, MasterYourCard, Purple Row, and SheInChina).  If you’re  a regular reader, leave a comment to introduce yourself.  I know who some of you are (howdy, Mandy and Mary), but I have no idea as to the indentity of others.  I’m intrigued by some of the regulars from other countries.  If you’re multi-lingual, it would be cool to see you introduce yourself in your first language and then provide a translation in English.

If you’re someone who dropped by from another blog, try us out for a week.  We don’t scratch a niche like most blogs, but have a mixture of topics during the week.  Be sure to check out Fiction Friday – I will post an original short story (written by me for this sole purpose) on Fridays.

Finances

It’s a good thing that I write for the pleasure of writing, instead of money.  Ad revenue for the month was $11.50 – or about 30 cents for each article we posted.  I won’t bother to calculate the hourly rate on that – needless to say, it’s rather low.  Hopefully traffic will pick up a bit in the coming months and cause upward movement on the financial side as well.  It would be nice to be able to buy a Pepsi or two with the ad revenue 🙂

Guest writers

I’ve had the pleasure of having a few guest writers during the month.  One of the guests became a staff writer for us (more about that later) and another is likely to have other articles appear on the site in the future.  I have actively pursued a few other people to write articles for the “a day in the life” series, which I personally enjoy reading.  I have received positive responses from several people, although I do not yet have any new segments in my hand.  I believe we’ll see a few of them in May, though.  I’m looking forward to a guest article that a fellow blogger is going to write.

The future

So, what does the future hold?  Well, it is likely that we will have at least one article on every single day from this point forward!  When I was the sole writer, it was sometimes difficult to write 7+ articles while balancing the blog with work and family life.  However, I am getting some help in this regard.  Johnny Goodman will be joining us as the weekly sports writer and Bob Inferapels will be writing a weekly entertainment column.  Note – although these are pen names, they do correspond to actual real people – they are not simply other factions of my mind.  The article’s byline will identify the author.

RSS and Twitter

Some of you have no doubt seen the  “subscribe via RSS” at the top left of the screen and wondered what on earth it is.  I won’t go into the technical details of RSS.  From a user perspective, RSS gives you a “one stop shop” to get updates for sites that are updated periodically (blogs, news sites, etc).  Think of this as a bulletin board – you tell people you want to know that they are doing (by subscribing to their RSS feed).  The next time you go to the bulletin board (RSS reader) you see all of the new articles.  Click on the subscribe via RSS link to get more information.  I’m not an RSS expert, but Google’s reader seem to do a good job.  If you follow several blogs, RSS is a great way to keep on top of them.

You can also get blog notifications on Twitter.  The Twitter updates will simply contain the title of the new article and a link to the article.  That is all.  No tweets about what I ate for breakfast or mini-rants about the moron who cut me off in traffic 🙁  Honestly, RSS is probably a better option for most people, but I decide to set up Twitter in case anyone wanted it.

Random factoid for the month

Baseball writer/analyst/god Bill James, who was largely responsible for a dramatic shift in the way that baseball players are analyzed, has a second passion – true crime.  This probably seems like an odd combination, but the weird thing is that I also have a deep interest in true crime.  If I am ever able to slip past Mr. James’ security staff (probably filled with ex Navy Seals and former CIA agents) and get a private chat with him, it will be nice to know that we can have a nice chat about serial killers if we run out of baseball topics.

Thanks, Luv, and Follow

I would like to thank everyone for their assistance with the blog.  This includes guest writers, staff writers, folks who write comments, the readers, folks who provide web hosting and technical assistance (Lazy Man), and people who have critiqued the blog for me (notably, Phil Ossifer).  We look forward to improving the reader experience in the future.  You can always email me at Kosmo@ObservingCasually.com with any questions or comments you might have.

In an effort to reward our commenters, we have implement the CommentLuv and Do-Follow plug-ins.  CommentLuv allows you to select a recent post from your own blog to be linked at the bottom of your comment.  This is why readers see link to the blogs of commenters such as Baker of ManVsDebt.

Do-Follow removes the “no-follow” tag that is typically affixed to links within the comment section of blogs.  The gist is that implementing “do-follow” will boost your your site’s Google ranking.  You don’t need to do anything to take advantage of this; it’s all under the hood, so to speak.

Neither of these plug-ins do anything for me (at least directly); I implemented them to reward the commenters who help make the blog more fun to read.

Darren of Problogger calls this a “sneeze post” – check out The Best of the Casual Observer.  These are some of my favorite articles over the brief life of the blog.

On the eve of the NFL draft, I would like to apologize to B.J. Raji.  I jumped on the bandwagon and criticized him for testing positive for marijuana.  It turns out that the initial report were incorrect, and Raji did not test positive.

Some exciting things are around the corner.

I’ve approached a couple of folks to write periodic guest articles for the blog.  I don’t have have a firm schedule on how often these will appear, but I think they will add an interesting spice to the blog.  These guys are good writers, and I think you will enjoy their work.

I have also contacted several more people about writing “a day in the life” articles.  I have received some positive responses, so hopefully you will be seeing some interesting insights into other careers in the near future.

Note: this is the second post of Monday.  Scroll down to see the sports update post.

Some of you may be wonder about the identity of the benevolent soul who is allowing me to use some of his server space.  It is none other than Lazy Man of LazyManAndMoney.com.  If you haven’t been to his site, check it out.  He blogs about personal finance (and his beloved Red Sox and Patriots) from his own unique perspective.  There’s a good bit of humor, which is always a good thing.

Lazy Man also helped with several technical issues related to the setup.  Meaning that he did the setup and then troubleshot anything weird that happened.  Lazy has also provided a lot of useful information over the past few months.  To be honest, I probably wouldn’t be writing this blog if it wasn’t for him.  I had pretty much abandoned my writing for a decade.  It was his encouragement – and his own success – that caused me to launch the blog.

There is some news stuff on the blog:

In order to leave comments, you will need to put in a name and email address.  No, I am not collecting the addresses for anything (ugh, I would NEVER do that), and they will not be displayed along with your comments.  If you want a cool picture displayed with your comments, register at Gravatar.com.  You register your email address and then choose a picture to use as your avatar.  Then, any time you leave comments at a Gravatar-enabled site (and there are plenty) your image will be displayed.  (Note – the avatar is tied to your email address, not your name).

One more new thing.  You will start seeing “related websites” at the bottom of each article.  This is the result of a “plug-in” I am using that searches other blogs for related content.  I don’t have any control over the sites that are displayed, but I hope you enjoy the sites that are displayed.  Some of them might provide further evidence of a point I am making; others might completely contradict me.  For those of you who are WordPress bloggers, the plug-in is “Blog Traffic Exchange” and can be downloaded from http://www.blogtrafficexchange.com/related-websites/

A friend offered to host my blog on his server space. That means that I will be jumping ship from blogger and landing on my own domain at www.ObservingCasually.com Note: I have posted the same article in the old and new locations. If you are currently reading this, you are in the NEW location.

Please update your bookmarks/favorites accordingly. If you are currently subscribing via RSS (and very few of you are), you will have to resubscribe from the new site.

I have also decided on a schedule for the blog:

Monday: Sports
Tuesday: News
Wednesday: Wildcard (anything goes)
Thursday: People, places, historical events
Friday: Fiction Friday
Weekend: Wildcard

I will certainly miss a few days along the way, but this should give you a better idea of what to expect.

I do appreciate Blogger getting me off the ground with this blog. Blogger has a pretty easy learning curve, and it is definitely a good tool for beginners.

I really started getting serious about my writing about six weeks ago. At the time, I set goals for my word counts in future months (I’m somewhat obsessive about that). At the time, I expected to start with 8500 combined words in February for the blog and a few other writing projects. By August, I hoped to build up to 17,000 combined words per month for all of the projects.

Well, it’s March, and the other projects have been shelved for now – but I have managed to hit the 17,000 word mark, well ahead of schedule. Considering how little free time I seem to have most of the time, I’m pretty happy with that. I hadn’t written consistently in about a decade and was worried that I would quickly run out of things to say – but my head still seems to be full of words (probably because of all the games of Wordscraper I play on Facebook). Overall, I’m happy with the writing aspect of the blog.

I have a handful of loyal visitors and a bunch of other folks who drop in from time to time. I’m not quite where I hoped to be in terms of numbers of readers, but I’m not overly disappointed. Quality over quantity, right? ☺

February’s posts skewed toward sports a bit more than I would have liked. To be certain, there will always be a large chunk of the blog devoted to sports, simply because I am a sports nut. However, I will try to mix in a few more topics on a regular basis.

During the next month of two, the blog will be gaining a bit more structure. I will try to set aside certain days of the week of month for specific topics. I have already begun this with Fiction Fridays. I will attempt to write a new short story to be published on the blog every Friday. This might be overly aggressive, but I’ll give it a shot. Sports will probably take up residence on Mondays (and probably one other day a week) because this is a topic where freshness is important, and weekends tend to be a bit better for writing. I’m sure you are stunned to find out that some of the content (the fiction, for example) is written several days in advance! It is also quite possible that I might need to scale back to 5-6 articles per week. I have a full time job and family obligations, and can’t always set aside time to write.

I will also try to add a few more fun things for the readers. In April, three well known personal finance bloggers will swing by TCO to participate in a contest. I’ll keep the details minimal, just to keep you curious.

As the future direction becomes clearer, I’ll provide more information. There will not be drastic changes – for the most part, I’ll simply be realigning the schedule. If you have any suggestions, feel free to drop me a line at Kosmo@ObservingCasually.com

Schedule of posts
Starting in January 2009, I will attempt to stick to this schedule each month. However, life may alter these plans at any time.

Day 1-5: Consumer experiences

Day 6-10: Book review (this will run heavilty toward mysteries and baseball books)

Day 11-15: A general news topic

Day 16-20: Sports – very likely to be heavy on baseball

Day 21 – end of the month: one or two posts on a variety of subjects